We take data privacy very seriously. Data insights enable JUUL Labs to continually improve JUUL products, and to better help adult smokers in their switching journey.
We collect and securely store data including:
- Errors and diagnostics to help resolve technical problems
- App metrics, such as buttons clicked and interactions with features, to help improve the JUUL app
- Usage metrics, such as frequency and duration of use, to help improve JUUL products
- A user’s phone number, to authenticate their account
- A user’s name, birth date, photo and official identity document (including type, number, expiration date, and place of issue), only to verify that the customer is of the legally-accepted age to purchase and use JUUL products
- Serial numbers to help provide customer support for JUUL products
- Purchase history, to enforce purchasing limits