We take data privacy very seriously. Data insights enable JUUL Labs to continually improve our products, and to better help adult smokers in their switching journey.
We collect and securely store data including:
- Errors and diagnostics to help resolve technical problems
- Usage metrics, such as frequency and duration of use, to help improve JUUL products
- A user’s phone number, to authenticate their account
- A user’s name, birthdate, photo and official identity document (including type, number, expiration date, and place of issue), only to verify that the customer is of the legally-accepted age to purchase and use our products.
- Serial numbers to help provide customer support for our products
- Purchase history, to enforce regional purchasing limits
All collected data is securely and privately stored. We will never sell customer data or share it with third parties without the user’s explicit permission, or in compliance with applicable legal and regulatory requirements. To learn more about how JUUL safeguards data, see our privacy policy.