We believe that adult smokers interested in switching from cigarettes should be offered high-quality alternatives that satisfy them because satisfaction is a key component to supporting their switch to vapour. In an effort to serve existing adult smokers, our approach to vapourisation technology is unique:
- We accommodate cigarette-like strength nicotine levels via JUULsalts™, our proprietary nicotine salts formula, in order to meet the satisfaction standards of cigarette smokers.
- We use smart temperature-regulation technology in all our devices to heat the material to an optimal level of vapourisation, without ever reaching a state of combustion.
- We make all of our devices easy to use in order to mirror the simplicity that smokers are accustomed to, and also to make switching to vapour products as convenient as possible.
- We use high-quality materials in our devices, including medical-grade plastics and natural flavours in order to enable a superior experience.
We are constantly researching and innovating to find superior ways to meet the needs of existing adult smokers transitioning to vapour products.